The idea behind this technique is to find expired domain names that have existed before and are expiring soon or to find domain names that have already expired. You can find these domains on an online auction website. The key feature that you need to look for when buying domains is whether or not they have some history of working or existing as this feature means that you will experience a SEO boost. You need to focus on finding domain names that come from websites that actually had high traffic. This means that now you get an ever better SEO boost and an, even more traffic, to your website.
If the domain name that expired hasn’t had a specific hit in 5 years, the only good thing that domain has is its age, which is nothing. If the domain had a few thousand or a few hundred visitors per month, you’ve found a great opportunity that you cannot miss.
There are 3 options you can use in this situation:
• You can redirect the domain name to your chosen website – If your website is relevant, you have an opportunity to use the existing traffic from the expired domain and convert it into your own traffic.
• You can build a new microsite – This is a great option if you want to start a blog or a business site in the same niche or on a similar topic that already exists on the site, but you think you can make it better than whoever owned that certain domain name before you. Building a microsite is like a building a new website, except that you begin with monthly traffic which you don’t usually get when you create a new website.
• Try to restore the website that used to exist – If you stop and think for a second, there had to be an explanation and a good reason that there was traffic to that website, right? If you are considering this option, we recommend you to use tools such as Google Cache and Wayback Machine so you can restore as mush of the old website as you can.